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EcclestonLabs

Branding · London SW1

A brand that looks worth paying for.

When customers spend thousands, they judge you in seconds. We create names, logos and brand identities that make a business look as good as the work it does, then carry them through your website, ads and social.

A fixed quote for every project, from a logo refresh to a full identity

What you get

Positioning first

We work out who you are for, why they should choose you and how you should sound, before anything is drawn.

Logo and identity

A logo, colours, typefaces and visual style that work everywhere, from a van to an Instagram profile picture.

Tone of voice

Simple guidance on how to write about your business, so your website, ads and replies all sound like you.

Brand guidelines

A clear, short guide so anyone working with you, from printers to new staff, uses the brand properly.

Ready-to-use files

Every format you need for web, print and social, plus templates for the things you make most often.

Carried through

Because we also build websites and run ads, the brand turns into real marketing straight away rather than sitting in a PDF.

From a refresh to a full identity

Logo refresh
1–2 weeksModernise an existing logo and colours without losing the recognition you have built.
Brand identity
3–5 weeksPositioning, logo, colours, type, tone of voice and guidelines for a new or repositioned business.
Brand and website
CombinedIdentity and website designed together, so everything launches looking consistent from day one.

Every project gets a fixed quote after a free call. Timings are typical.Compare all services

How it works

  1. Free audit

    We look at your current website, ads and enquiry handling, and show you where leads are slipping away. In person in London, or on a video call.

  2. Launch in two to three weeks

    Website, ads or follow-up built and tested. You approve everything before it goes live.

  3. Improve every week

    A short report each month showing leads, cost and customers won, and a call to agree what to change next.

Questions

How long does branding take?

A logo refresh can take one to two weeks. A full identity usually takes three to five, depending on how quickly decisions are made.

How many logo options will I see?

We show a small number of well-thought-through directions rather than dozens of rough ideas, then refine your favourite together.

Can you help name a business?

Yes. Naming can be added to any branding project, including checks on domain and Companies House availability.

Do I own the logo?

Yes. Once the project is paid, all rights to the final designs are yours.

Also from Eccleston Labs

Book your free audit.

Thirty minutes, no obligation. Answer a few quick questions and we'll come back with honest advice and a clear plan.

154 Buckingham Palace Road, London SW1W 9TR
Working with clients across the UK
What can we help with?

Choose all that apply.

What would help most right now?
How big is the project?
What would you like built?
What do you need for your brand?
What budget do you have in mind?

A rough one-off figure is fine. It helps us suggest the right approach.

When would you like it live?
Roughly what is one new customer worth to you?

This tells us what you can afford to pay for a lead, so our advice is realistic.

What could you spend on ads each month?

Paid directly to Google or Meta, on top of our fee.

What kind of content do you need?
Is this a one-off or ongoing?
What do you most want to see?
Where do you most want to be found?
How many enquiries do you get each month?
Where should we send your audit?

We reply within one working day. No spam, ever.

We only use your details to reply to this enquiry. See our privacy policy.

Book a free audit