Draft for review. This policy is a placeholder and hasn't yet been checked by a legal professional.
Last updated 4 October 2026
Privacy policy
This policy explains how Richmond Capital Holdings Ltd, trading as Eccleston Labs ("we", "us"), collects and uses personal data when you visitecclestonlabs.co.uk or get in touch with us. We are the data controller for this information.
Who we are
Richmond Capital Holdings Ltd, a company registered in England and Wales (company no. 17137348), registered office Halsey House, 18a Milner Street,London SW3 2PU. Trading address: 154 Buckingham Palace Road, London SW1W 9TR. Contact: our contact form.
What we collect
- Enquiry details you send through our contact form: name, business name, email, phone (optional), website, monthly ad budget and your message.
- Usage data, only if you accept cookies: pages visited, device and browser type, approximate location and which ad brought you here. See our cookie policy.
- Correspondence if you email or call us.
- Anonymous form statistics: when you use our audit form, we record which button opened it, which steps you viewed and which answers you tapped, so we can see where the form is confusing. This uses no cookies, stores nothing on your device and isn't linked to your name, email or IP address.
How we use it, and our lawful basis
| Purpose | Lawful basis (UK GDPR Art. 6) |
|---|---|
| Replying to your enquiry and arranging an audit | Steps taken at your request before entering a contract; our legitimate interests in responding to business enquiries |
| Providing our services if you become a client | Performance of a contract |
| Analytics and measuring our advertising | Your consent, which you can withdraw at any time |
| Keeping business and tax records | Legal obligation |
We don't sell your data, and we won't add you to a marketing list without asking.
Who we share it with
We use trusted suppliers who process data on our behalf under contract:
- Netlify (website hosting)
- Resend (delivering contact form emails)
- Google (Analytics and Google Ads), only with your consent
- Meta (Meta Pixel), only with your consent
Some of these suppliers are based in, or transfer data to, the United States. Where that happens we rely on the UK Extension to the EU–US Data Privacy Framework or the ICO's International Data Transfer Agreement or Addendum.
How long we keep it
We keep enquiries that don't lead to work for 24 months, then delete them. Client records are kept for six years after our contract ends, for tax and legal purposes.
Your rights
You can ask to access, correct or delete your data, to restrict or object to how we use it, or for a portable copy. Where we rely on consent you can withdraw it at any time, for cookies through the "Cookie settings" link at the bottom of every page. Contact us through our contact form and we'll respond within one month.
If you're unhappy with how we've handled your data, you can complain to the Information Commissioner's Office atico.org.uk or on 0303 123 1113. We'd appreciate the chance to help first.
Changes
We'll update this page if anything changes. The date at the top shows when it was last revised.