Stock pages that do the selling
Large galleries, full specification, service history and walkaround video, with each page indexable so it can be found in search.
Web design for car dealers and boat brokers
Dealer and broker websites built around your stock
Your website should present your stock better than any listing site can: more photos, fuller history and a clearer reason to buy from you. We build sites that pull in your live inventory where your stock system allows it, with enquiry and part-exchange forms that capture what you need to reply properly.
A fixed quote for every project, from a single landing page to a full rebuild
What we do for car dealers and boat brokers
Sell or consign with us
Dedicated pages and valuation forms for owners looking to sell, often the harder side of a prestige or brokerage business to fill.
Built for long-distance buyers
Delivery, inspection reports and viewing or sea trial arrangements explained clearly, so a buyer from the other end of the country feels confident making the trip.
Why car dealers and boat brokers need a different approach
A single car sale can often be worth several hundred to several thousand pounds in margin, and brokerage commission on a larger boat can run well into five figures.
Listing sites put you next to everyone else
AutoTrader, PistonHeads and the boat marketplaces bring traffic, but they show your stock side by side with every competitor. Your own site and ads are where you can show why a buyer should come to you.
Stock changes every week
Ads pointing at a car or boat that sold last Tuesday waste money and annoy buyers. Marketing has to keep pace with inventory, which most generic campaigns do not.
Enquiries at all hours, from far away
Enthusiasts browse late and at weekends, and a buyer three hours away will only make the trip if they get quick, detailed answers on history, condition and viewing.
What your customers search for
- “used porsche 911 for sale”
- “prestige car dealers near me”
- “sell my classic car”
- “used range rover sport for sale london”
- “yachts for sale uk”
- “boat brokers south coast”
Advertising rules we work within
If you advertise car finance, the ad is a credit promotion under FCA rules, including requirements on when a representative example must be shown, and the dealer needs the right authorisation to broker credit. The CAP Code also has specific rules for motoring ads, such as not encouraging speeding or irresponsible driving. We build campaigns to respect these rules and check any finance wording with you and your lender before it runs.
Questions
Can this work with our stock system or AutoTrader feed?
Many dealer systems can export a stock feed. We check what yours supports during scoping and use it where we can, so your website and ads stay in line with what is actually on the forecourt.
We sell cars and boats. Is that one campaign?
No. Boat buyers take longer to decide, search differently and will travel further, so boats run as separate campaigns, usually with a wider geographic reach.
How long does a new website take?
A single landing page can be live within a week, and a typical business site takes two to four weeks. Larger projects are planned in stages, with dates agreed up front.
How much does a website cost?
It depends on the size of the job: a single landing page is a very different project from a large site with dozens of pages. After a free call we give you a fixed quote, so you know the full cost before we start.
More for car dealers and boat brokers
Web design for other industries
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154 Buckingham Palace Road, London SW1W 9TRWorking with clients across the UK