Every page leads to a valuation
Instead of a generic contact form, visitors are guided to book a valuation through a short form that asks what your valuers need to know: the address, property type, timescale and whether they are also buying.
Web design for estate and lettings agents
Estate agent websites built to win valuations
Buyers browse your stock on the portals, so your own site has a different job: convincing a homeowner you are the right agent to sell or let their property. We build fast sites around valuation requests, local area pages and clear fee information, linked to your property feed where your software allows it.
A fixed quote for every project, from a single landing page to a full rebuild
What we do for estate and lettings agents
Area pages for the streets you cover
Pages for each neighbourhood and postcode you work in, covering recent sales, schools and transport, so homeowners searching for an agent in their area find a page that is genuinely about it.
Landlord services set out clearly
Let-only, rent collection and full management explained side by side with fees displayed, which lettings agents are required to publish and which saves your team explaining it on every call.
Why estate and lettings agents need a different approach
A single sales instruction in London can often be worth £5,000 to £15,000 or more in fees, and a fully managed let can bring in fees every month for years.
The portals own the buyer, not the vendor
Rightmove and Zoopla generate applicants, but vendors pick an agent on valuation, local profile and how quickly someone gets back to them. Most agents spend heavily on the portals and very little on reaching homeowners before they decide to sell.
Instant valuation leads go cold
Online valuation tools collect a postcode and an email, then the lead sits in the CRM. Homeowners who use them are early in the process and drift away if nobody follows up with something more useful than an automated price range.
Evening and weekend enquiries wait until Monday
Vendors and landlords browse after work. A valuation request sent at 9pm on a Saturday often waits until Monday morning, by which time another agent has already booked the appointment.
What your customers search for
- “estate agents near me”
- “free house valuation london”
- “how much is my house worth”
- “lettings agent for landlords london”
- “property management company london”
- “buying agent london”
Advertising rules we work within
Property advertising is covered by consumer protection law and the CAP Code, and National Trading Standards guidance sets out the material information, such as price, tenure and council tax band, that listings should include. Lettings agents must also publish their fees prominently, including on their website, and the Tenant Fees Act limits what tenants can be charged. We build pages and ads with these requirements in mind, and you keep the final say on anything that needs legal sign-off.
Questions
Will this replace Rightmove or Zoopla?
No. The portals are still where buyers and tenants search. Our work is aimed at the other side of the market: winning valuations and instructions from vendors and landlords, which the portals do much less to help with.
Can the AI follow-up work with our CRM?
Most agency CRMs can receive leads by email or through an integration. We check what your system supports during setup and route enquiries in the way that fits. AI follow-up starts at £249 a month plus a £495 setup fee.
How long does a new website take?
A single landing page can be live within a week, and a typical business site takes two to four weeks. Larger projects are planned in stages, with dates agreed up front.
How much does a website cost?
It depends on the size of the job: a single landing page is a very different project from a large site with dozens of pages. After a free call we give you a fixed quote, so you know the full cost before we start.
More for estate and lettings agents
Web design for other industries
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154 Buckingham Palace Road, London SW1W 9TRWorking with clients across the UK