Seller and landlord searches only
Searches for property to buy or rent are expensive and mostly end on Rightmove, so we exclude them and focus your budget on people who have something to sell or let.
Google Ads management for estate and lettings agents
Google Ads that reach homeowners before they choose an agent
Someone searching for estate agents in Balham, or how much their house is worth, is usually weeks away from instructing. We run Google Ads around valuation and landlord intent rather than buyer searches the portals already win. Ad spend is paid directly to Google, so you see where every pound goes.
Growth plan £995 a month, plus ad spend paid directly to Google
What we do for estate and lettings agents
Targeting by branch and postcode
Campaigns are set to the areas you actually cover, with separate budgets for each branch, so spend follows the patches where you want more stock.
Valuations counted, not clicks
We track booked valuations and landlord calls as the result that matters, so you can judge the account on instructions rather than traffic.
Why estate and lettings agents need a different approach
A single sales instruction in London can often be worth £5,000 to £15,000 or more in fees, and a fully managed let can bring in fees every month for years.
The portals own the buyer, not the vendor
Rightmove and Zoopla generate applicants, but vendors pick an agent on valuation, local profile and how quickly someone gets back to them. Most agents spend heavily on the portals and very little on reaching homeowners before they decide to sell.
Instant valuation leads go cold
Online valuation tools collect a postcode and an email, then the lead sits in the CRM. Homeowners who use them are early in the process and drift away if nobody follows up with something more useful than an automated price range.
Evening and weekend enquiries wait until Monday
Vendors and landlords browse after work. A valuation request sent at 9pm on a Saturday often waits until Monday morning, by which time another agent has already booked the appointment.
Searches we would target
- “estate agents near me”
- “free house valuation london”
- “how much is my house worth”
- “lettings agent for landlords london”
- “property management company london”
- “buying agent london”
Advertising rules we work within
Property advertising is covered by consumer protection law and the CAP Code, and National Trading Standards guidance sets out the material information, such as price, tenure and council tax band, that listings should include. Lettings agents must also publish their fees prominently, including on their website, and the Tenant Fees Act limits what tenants can be charged. We build pages and ads with these requirements in mind, and you keep the final say on anything that needs legal sign-off.
Questions
Will this replace Rightmove or Zoopla?
No. The portals are still where buyers and tenants search. Our work is aimed at the other side of the market: winning valuations and instructions from vendors and landlords, which the portals do much less to help with.
Can the AI follow-up work with our CRM?
Most agency CRMs can receive leads by email or through an integration. We check what your system supports during setup and route enquiries in the way that fits. AI follow-up starts at £249 a month plus a £495 setup fee.
How much should I spend on Google Ads?
It depends on what a click costs in your sector and what a customer is worth to you. As a rough guide, we suggest at least £1,000 a month so there is enough data to improve quickly. We will give you a recommendation in the free audit.
Do I keep my Google Ads account?
Yes. Campaigns run in your own account, which you own and pay Google for directly. If you ever leave, everything stays with you.
More for estate and lettings agents
Google Ads management for other industries
Book your free audit.
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154 Buckingham Palace Road, London SW1W 9TRWorking with clients across the UK