Campaigns by treatment
Implants, orthodontics, skin treatments and injectables are managed separately, so you can push budget towards the treatments with the best margin and the most capacity.
Google Ads management for private clinics
Google Ads for clinics, built within healthcare ad rules
Patients searching for dental implants or a private physio near them are ready to book. The challenge is reaching them without breaching Google's healthcare policies or the CAP Code. We structure campaigns by treatment and location and send each click to a page about that treatment. Ad spend is paid directly to Google.
Growth plan £995 a month, plus ad spend paid directly to Google
What we do for private clinics
Ad copy that stays compliant
No references to prescription-only medicines, no unsupported claims and no promised results. That keeps you within the rules and reduces the risk of disapproved ads.
Bookings and calls tracked
We measure consultation bookings and phone calls, so you can see which treatments bring in paying patients rather than just clicks.
Why private clinics need a different approach
A new patient can often be worth £1,000 to £5,000 or more over time, and considerably more for implants, orthodontics or surgery.
Tight limits on what you can advertise
Botox and other prescription-only medicines cannot be promoted to the public, and claims about results are closely scrutinised. Many clinics either break the rules without realising or write ads so cautious they say nothing.
Trust decides the booking
Patients want to know who will treat them, what qualifications they hold and what happens if something goes wrong. Websites built on stock photos lose patients to clinics that show their real practitioners.
Consultations that never turn into treatment
Free or low-cost consultations attract browsers. Without a clear process to qualify and follow up, practitioner time goes on people who were never going to go ahead.
Searches we would target
- “lip filler near me”
- “dental implants cost london”
- “invisalign near me”
- “private gp appointment today”
- “sports physio near me”
- “rhinoplasty consultation london”
Advertising rules we work within
Prescription-only medicines such as botulinum toxin cannot be advertised to the public in the UK, so campaigns promote consultations and the clinic rather than the medicine. The CAP Code also requires evidence for efficacy claims, care with before-and-after images, and that ads for cosmetic interventions are not directed at under-18s, while Google and Meta restrict many healthcare ads. We build campaigns to respect these rules, and clinical claims stay subject to your sign-off.
Questions
Can you advertise our Botox treatments?
Not directly. Botulinum toxin is a prescription-only medicine, so it cannot be promoted to the public in the UK. We advertise consultations, your practitioners and your clinic instead, and avoid wording the ASA has treated as an indirect reference to the medicine.
How is patient data handled by the AI?
We set it up to collect only what is needed to arrange a consultation and to pass anything clinical to your team. We document what is collected and where it is stored, so you can check it against your own data protection obligations before it goes live.
How much should I spend on Google Ads?
It depends on what a click costs in your sector and what a customer is worth to you. As a rough guide, we suggest at least £1,000 a month so there is enough data to improve quickly. We will give you a recommendation in the free audit.
Do I keep my Google Ads account?
Yes. Campaigns run in your own account, which you own and pay Google for directly. If you ever leave, everything stays with you.
More for private clinics
Google Ads management for other industries
Book your free audit.
Thirty minutes, no obligation. Answer a few quick questions and we'll come back with honest advice and a clear plan.
154 Buckingham Palace Road, London SW1W 9TRWorking with clients across the UK