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EcclestonLabs

Google Ads management for wedding businesses

Google Ads that reach couples while they are choosing

Venue and supplier searches rise after the festive engagement season and stay busy through the early planning months. We run Google Ads around the searches couples actually make, by area, style and service, with landing pages that lead with availability. Ad spend is paid directly to Google.

Growth plan £995 a month, plus ad spend paid directly to Google

What we do for wedding businesses

Style and location keywords

Couples search for barn, country house, city or intimate weddings, not just wedding venues. Campaigns are built around the styles you actually offer.

Budget weighted to the season

Spend can be concentrated in the months when couples are booking the big items, and reduced when your calendar is already full.

Viewings and calls tracked

We measure booked show-rounds and consultation calls rather than clicks, so you can see what the ads are actually producing.

Why wedding businesses need a different approach

A wedding booking can often be worth £1,500 to £5,000 for a photographer or florist, and £10,000 to £40,000 or more for a venue or full planning service.

  • Couples enquire with everyone

    It is normal for couples to message many suppliers at once. Slow or generic replies lose out to suppliers who answer quickly with availability and a personal tone.

  • New enquiries peak when you are busiest

    Lots of couples get engaged over Christmas and New Year, and enquiries continue through the summer, when you are busy delivering weddings every weekend and have little time to reply.

  • Directories take a cut and set the frame

    Wedding directories bring enquiries but charge for it and show you in a grid of competitors. Your own website and ads let couples see your work on your terms.

Searches we would target

Advertising rules we work within

Since April 2025, UK consumer law has explicitly banned fake reviews and requires unavoidable charges, such as a mandatory service charge, to be included in the headline price. That matters for venues and suppliers who quote packages online. We build pages and ads that show prices fairly and use only genuine reviews.

Questions

Will the AI sound like us?

It is set up with your tone, packages and common questions, and we review real conversations with you during setup. Couples who want a personal answer on something specific are handed to you.

Is this worth it for photographers and florists, or just venues?

It works for any supplier where a booking is worth a meaningful amount and couples compare several options. Smaller suppliers often start with AI follow-up alone, from £249 a month plus a £495 setup fee.

How much should I spend on Google Ads?

It depends on what a click costs in your sector and what a customer is worth to you. As a rough guide, we suggest at least £1,000 a month so there is enough data to improve quickly. We will give you a recommendation in the free audit.

Do I keep my Google Ads account?

Yes. Campaigns run in your own account, which you own and pay Google for directly. If you ever leave, everything stays with you.

More for wedding businesses

Google Ads management for other industries

Book your free audit.

Thirty minutes, no obligation. Answer a few quick questions and we'll come back with honest advice and a clear plan.

154 Buckingham Palace Road, London SW1W 9TR
Working with clients across the UK
What can we help with?

Choose all that apply.

What would help most right now?
How big is the project?
What would you like built?
What do you need for your brand?
What budget do you have in mind?

A rough one-off figure is fine. It helps us suggest the right approach.

When would you like it live?
Roughly what is one new customer worth to you?

This tells us what you can afford to pay for a lead, so our advice is realistic.

What could you spend on ads each month?

Paid directly to Google or Meta, on top of our fee.

What kind of content do you need?
Is this a one-off or ongoing?
What do you most want to see?
Where do you most want to be found?
How many enquiries do you get each month?
Where should we send your audit?

We reply within one working day. No spam, ever.

We only use your details to reply to this enquiry. See our privacy policy.

Book a free audit