Campaigns by marque and model
Separate ad groups for the marques you specialise in, so a search for a particular model lands on the right stock page, not your home page.
Google Ads management for car dealers and boat brokers
Google Ads that keep pace with your stock
Buyers search by make, model and sometimes exact specification. We build campaigns around the marques and types of boat you sell, update ads as stock comes and goes, and track calls and enquiries back to specific vehicles. Ad spend is paid directly to Google.
Growth plan £995 a month, plus ad spend paid directly to Google
What we do for car dealers and boat brokers
Seller campaigns
Dedicated campaigns aimed at owners looking to sell or consign, so you can buy in the stock you want rather than waiting for it.
Ads that follow inventory
Ads are paused or changed when a car or boat sells, so you are not paying to send buyers to sold listings.
Why car dealers and boat brokers need a different approach
A single car sale can often be worth several hundred to several thousand pounds in margin, and brokerage commission on a larger boat can run well into five figures.
Listing sites put you next to everyone else
AutoTrader, PistonHeads and the boat marketplaces bring traffic, but they show your stock side by side with every competitor. Your own site and ads are where you can show why a buyer should come to you.
Stock changes every week
Ads pointing at a car or boat that sold last Tuesday waste money and annoy buyers. Marketing has to keep pace with inventory, which most generic campaigns do not.
Enquiries at all hours, from far away
Enthusiasts browse late and at weekends, and a buyer three hours away will only make the trip if they get quick, detailed answers on history, condition and viewing.
Searches we would target
- “used porsche 911 for sale”
- “prestige car dealers near me”
- “sell my classic car”
- “used range rover sport for sale london”
- “yachts for sale uk”
- “boat brokers south coast”
Advertising rules we work within
If you advertise car finance, the ad is a credit promotion under FCA rules, including requirements on when a representative example must be shown, and the dealer needs the right authorisation to broker credit. The CAP Code also has specific rules for motoring ads, such as not encouraging speeding or irresponsible driving. We build campaigns to respect these rules and check any finance wording with you and your lender before it runs.
Questions
Can this work with our stock system or AutoTrader feed?
Many dealer systems can export a stock feed. We check what yours supports during scoping and use it where we can, so your website and ads stay in line with what is actually on the forecourt.
We sell cars and boats. Is that one campaign?
No. Boat buyers take longer to decide, search differently and will travel further, so boats run as separate campaigns, usually with a wider geographic reach.
How much should I spend on Google Ads?
It depends on what a click costs in your sector and what a customer is worth to you. As a rough guide, we suggest at least £1,000 a month so there is enough data to improve quickly. We will give you a recommendation in the free audit.
Do I keep my Google Ads account?
Yes. Campaigns run in your own account, which you own and pay Google for directly. If you ever leave, everything stays with you.
More for car dealers and boat brokers
Google Ads management for other industries
Book your free audit.
Thirty minutes, no obligation. Answer a few quick questions and we'll come back with honest advice and a clear plan.
154 Buckingham Palace Road, London SW1W 9TRWorking with clients across the UK