Negative keywords that protect your budget
Terms such as cheap, flat pack, DIY and the names of budget retailers are excluded from the start, so you are not paying for clicks from people outside your market.
Google Ads management for kitchen and interior design firms
Google Ads that find homeowners ready to start a project
Searches like bespoke kitchens near me or kitchen extension cost come from people actively planning. We target those searches in the areas you cover, exclude DIY and budget intent, and send each click to a landing page for that type of project. Ad spend is paid directly to Google.
Growth plan £995 a month, plus ad spend paid directly to Google
What we do for kitchen and interior design firms
A radius set by where you will work
Campaigns match the area your fitters will travel to, with extra weight on the postcodes where you want more projects.
Showroom visits as the goal
We track booked showroom visits, design consultations and calls, so you can judge the account on conversations that lead to quotes.
Why kitchen and interior design firms need a different approach
A single kitchen, bathroom or interiors project can often be worth £15,000 to £60,000 or more, and extensions or whole-house schemes considerably more.
A long, visual research phase
Homeowners can spend months collecting ideas before they contact anyone. If your work is not in front of them during that time, they arrive at the quoting stage with a shortlist that does not include you.
Budget mismatches waste design time
Plenty of enquiries come from people expecting a bespoke kitchen at a flat-pack price. Without early qualification, designers spend hours on home visits and drawings that go nowhere.
Competing with national showrooms
Large kitchen retailers run near-constant sale messaging. Independent firms need to sell design, craftsmanship and project management, not discounts, and that takes a different kind of marketing.
Searches we would target
- “kitchen showroom near me”
- “bespoke kitchens london”
- “interior designer london”
- “bathroom fitters near me”
- “kitchen extension cost”
- “handleless kitchen ideas”
Advertising rules we work within
If you advertise sale prices, 'was' prices or finance offers, consumer protection law and the CAP Code apply: reference prices must be genuine, and credit promotions have their own rules on representative examples and on who is allowed to broker finance. We build campaigns to respect these rules and avoid price claims you cannot back up.
Questions
We get plenty of enquiries but most are too small. Can you help?
That is mainly a qualification problem. We add budget questions to forms and follow-up, exclude budget searches from your ads and write website content that sets realistic expectations about what your projects usually cost.
Do we need professional photography?
It makes a big difference. Good photos of finished projects are what your website and Meta ads run on. If you do not have them yet, we will tell you which projects are worth photographing first.
How much should I spend on Google Ads?
It depends on what a click costs in your sector and what a customer is worth to you. As a rough guide, we suggest at least £1,000 a month so there is enough data to improve quickly. We will give you a recommendation in the free audit.
Do I keep my Google Ads account?
Yes. Campaigns run in your own account, which you own and pay Google for directly. If you ever leave, everything stays with you.
More for kitchen and interior design firms
Google Ads management for other industries
Book your free audit.
Thirty minutes, no obligation. Answer a few quick questions and we'll come back with honest advice and a clear plan.
154 Buckingham Palace Road, London SW1W 9TRWorking with clients across the UK