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EcclestonLabs

For kitchen and interior design firms

Better-qualified enquiries for high-value projects

A new kitchen or a full interior scheme is a decision people take months over. They save ideas on Pinterest and Instagram, visit showrooms, compare quotes and worry about budgets running over. The firms that win look the part online and qualify budgets early, so design time goes on real projects.

A single kitchen, bathroom or interiors project can often be worth £15,000 to £60,000 or more, and extensions or whole-house schemes considerably more.

What your customers search for

  • “kitchen showroom near me”
  • “bespoke kitchens london”
  • “interior designer london”
  • “bathroom fitters near me”
  • “kitchen extension cost”
  • “handleless kitchen ideas”

Why it's hard to win customers online

A long, visual research phase

Homeowners can spend months collecting ideas before they contact anyone. If your work is not in front of them during that time, they arrive at the quoting stage with a shortlist that does not include you.

Budget mismatches waste design time

Plenty of enquiries come from people expecting a bespoke kitchen at a flat-pack price. Without early qualification, designers spend hours on home visits and drawings that go nowhere.

Competing with national showrooms

Large kitchen retailers run near-constant sale messaging. Independent firms need to sell design, craftsmanship and project management, not discounts, and that takes a different kind of marketing.

Advertising rules we work within

If you advertise sale prices, 'was' prices or finance offers, consumer protection law and the CAP Code apply: reference prices must be genuine, and credit promotions have their own rules on representative examples and on who is allowed to broker finance. We build campaigns to respect these rules and avoid price claims you cannot back up.

How we help kitchen and interior design firms

Questions

We get plenty of enquiries but most are too small. Can you help?

That is mainly a qualification problem. We add budget questions to forms and follow-up, exclude budget searches from your ads and write website content that sets realistic expectations about what your projects usually cost.

Do we need professional photography?

It makes a big difference. Good photos of finished projects are what your website and Meta ads run on. If you do not have them yet, we will tell you which projects are worth photographing first.

Can you advertise our finance offer?

Only if your finance arrangements allow it. Credit promotions must include certain information and the business promoting them needs the right authorisation, so we check the wording with you and your finance provider before anything runs.

How much does it cost, and how soon will we see enquiries?

Our Growth plan is £995 a month plus ad spend, which you pay directly to Google and Meta. Ads can start producing enquiries soon after launch, but projects in this sector often take months to decide, so judge results over a longer period. We do not promise lead numbers.

Other industries

Book your free audit.

Thirty minutes, no obligation. Answer a few quick questions and we'll come back with honest advice and a clear plan.

154 Buckingham Palace Road, London SW1W 9TR
Working with clients across the UK
What can we help with?

Choose all that apply.

What would help most right now?
How big is the project?
What would you like built?
What do you need for your brand?
What budget do you have in mind?

A rough one-off figure is fine. It helps us suggest the right approach.

When would you like it live?
Roughly what is one new customer worth to you?

This tells us what you can afford to pay for a lead, so our advice is realistic.

What could you spend on ads each month?

Paid directly to Google or Meta, on top of our fee.

What kind of content do you need?
Is this a one-off or ongoing?
What do you most want to see?
Where do you most want to be found?
How many enquiries do you get each month?
Where should we send your audit?

We reply within one working day. No spam, ever.

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