Expensive, competitive clicks
Legal searches are among the most expensive on Google, particularly in personal injury and family law. Poorly structured accounts spend heavily on enquiries the firm cannot take.
For law firms
More of the right enquiries for your firm
People rarely shop for a solicitor until they need one, and then they need one quickly: after a separation, an accident, a visa refusal or a death in the family. They search, read a couple of websites and often instruct the first firm that responds clearly. We build the websites, ads and follow-up that make your firm that response.
A new matter can often be worth £1,500 to £15,000 or more in fees depending on the area of law, with complex family or private client work worth considerably more.
What your customers search for
- “family solicitor near me”
- “conveyancing quote london”
- “immigration lawyer london”
- “no win no fee solicitors”
- “how much does a divorce cost uk”
- “probate solicitor near me”
Why it's hard to win customers online
Many enquiries are not instructions
Callers want free advice, need help in an area you do not cover or are not eligible for the service. Fee earners lose hours screening calls that should have been filtered much earlier.
Clients arrive anxious and comparing
Someone facing a divorce or a deportation wants clarity on cost and next steps. Websites written for other lawyers lose them to firms that explain the process in plain English.
Advertising rules we work within
The SRA Transparency Rules require firms offering certain services, including residential conveyancing, uncontested probate and some immigration and employment work, to publish price and service information on their website. The SRA Code of Conduct also prohibits unsolicited approaches to members of the public, and referral fees are banned in personal injury cases. We build websites and campaigns that respect these rules, and your compliance officer keeps the final say.
How we help law firms
Web design
Law firm websites that explain, reassure and convert
Prospective clients want to know three things: can you help with my problem, what will it cost, and what happens next. We build law firm websites around practice area pages that answer those questions plainly, with required price information laid out clearly rather than hidden in a PDF.
Learn moreGoogle Ads management
Google Ads for law firms, where every click is expensive
Legal clicks cost more than in most sectors, so account structure matters. We separate campaigns by practice area and location, exclude searches for free advice and jobs, and track enquiries through to booked consultations. Ad spend is paid directly to Google.
Learn moreFacebook and Instagram advertising
Meta ads for law firms, used where they work
Meta is less useful for urgent legal needs, but it works well for planned services such as wills, lasting powers of attorney and estate planning, and for keeping your firm familiar locally. We use it selectively, with care around sensitive subjects.
Learn moreAI lead follow-up
Respond to every legal enquiry quickly, without giving advice
Someone who needs a solicitor often contacts several firms at once and instructs the first that responds clearly. Our AI replies within minutes, gathers the basic facts, checks the matter is one you handle and books a consultation. It never gives legal advice; anything beyond logistics goes to a fee earner.
Learn moreQuestions
Can the AI give legal advice?
No. It handles the first response, basic fact-gathering and booking. Any question about a client's own situation is passed to a qualified person at your firm.
Do we have to publish prices on our website?
It depends on the services you offer. The SRA Transparency Rules cover certain services, including residential conveyancing, uncontested probate and some immigration and employment matters. We can present your pricing clearly; whether you are in scope is a question for your compliance officer.
Is personal injury worth advertising for a smaller firm?
It is one of the most competitive areas on Google, and national firms spend heavily. Smaller firms tend to do better with tight geographic targeting and specialist injury types. If your budget is too thin to compete, we will tell you.
What does it cost?
Our Growth plan, covering Google and Meta ads, landing pages and AI follow-up, is £995 a month plus ad spend paid directly to Google and Meta. AI follow-up alone starts at £249 a month plus a £495 setup fee. Websites are quoted per project.
Other industries
Book your free audit.
Thirty minutes, no obligation. Answer a few quick questions and we'll come back with honest advice and a clear plan.
154 Buckingham Palace Road, London SW1W 9TRWorking with clients across the UK