Listing sites put you next to everyone else
AutoTrader, PistonHeads and the boat marketplaces bring traffic, but they show your stock side by side with every competitor. Your own site and ads are where you can show why a buyer should come to you.
For car dealers and boat brokers
Reach serious buyers and sellers, not just browsers
Buyers of prestige cars and boats research for weeks, compare stock across listing sites and will travel a long way to view the right one. Sellers choose who to sell or consign with based on reach and reputation. We build the sites, ads and follow-up that help you win both sides, and answer enquiries while the buyer is still keen.
A single car sale can often be worth several hundred to several thousand pounds in margin, and brokerage commission on a larger boat can run well into five figures.
What your customers search for
- “used porsche 911 for sale”
- “prestige car dealers near me”
- “sell my classic car”
- “used range rover sport for sale london”
- “yachts for sale uk”
- “boat brokers south coast”
Why it's hard to win customers online
Stock changes every week
Ads pointing at a car or boat that sold last Tuesday waste money and annoy buyers. Marketing has to keep pace with inventory, which most generic campaigns do not.
Enquiries at all hours, from far away
Enthusiasts browse late and at weekends, and a buyer three hours away will only make the trip if they get quick, detailed answers on history, condition and viewing.
Advertising rules we work within
If you advertise car finance, the ad is a credit promotion under FCA rules, including requirements on when a representative example must be shown, and the dealer needs the right authorisation to broker credit. The CAP Code also has specific rules for motoring ads, such as not encouraging speeding or irresponsible driving. We build campaigns to respect these rules and check any finance wording with you and your lender before it runs.
How we help car dealers and boat brokers
Web design
Dealer and broker websites built around your stock
Your website should present your stock better than any listing site can: more photos, fuller history and a clearer reason to buy from you. We build sites that pull in your live inventory where your stock system allows it, with enquiry and part-exchange forms that capture what you need to reply properly.
Learn moreGoogle Ads management
Google Ads that keep pace with your stock
Buyers search by make, model and sometimes exact specification. We build campaigns around the marques and types of boat you sell, update ads as stock comes and goes, and track calls and enquiries back to specific vehicles. Ad spend is paid directly to Google.
Learn moreFacebook and Instagram advertising
Instagram and Facebook ads for stock people want to look at
Prestige cars and boats are made for Instagram. We use Meta to show new arrivals, walkaround videos and recently sold stock to enthusiasts in your region and beyond, and to bring back people who looked at specific stock on your site.
Learn moreAI lead follow-up
Answer every buyer within minutes, day or night
A buyer who emails three dealers about the same model usually goes with whoever answers first and fully. Our AI replies in minutes using the details you hold on the vehicle or boat, asks about part-exchange and finance interest, and books a viewing or call. Detailed condition questions and price negotiation go to your sales team.
Learn moreQuestions
Can this work with our stock system or AutoTrader feed?
Many dealer systems can export a stock feed. We check what yours supports during scoping and use it where we can, so your website and ads stay in line with what is actually on the forecourt.
We sell cars and boats. Is that one campaign?
No. Boat buyers take longer to decide, search differently and will travel further, so boats run as separate campaigns, usually with a wider geographic reach.
Can the AI talk about finance?
It can record that a buyer is interested and pass them to your team, but it will not quote finance terms, because credit promotions have to meet FCA rules.
What does it cost?
Our Growth plan covers Google and Meta ads, landing pages and AI follow-up for £995 a month plus ad spend, which you pay directly to Google and Meta. AI follow-up alone starts at £249 a month plus a £495 setup fee. Websites are quoted per project.
Other industries
Book your free audit.
Thirty minutes, no obligation. Answer a few quick questions and we'll come back with honest advice and a clear plan.
154 Buckingham Palace Road, London SW1W 9TRWorking with clients across the UK