Practice areas kept apart
Family, conveyancing and immigration each get their own campaigns and budgets, so you can see which areas of the firm the spend is paying back for.
Google Ads management for law firms
Google Ads for law firms, where every click is expensive
Legal clicks cost more than in most sectors, so account structure matters. We separate campaigns by practice area and location, exclude searches for free advice and jobs, and track enquiries through to booked consultations. Ad spend is paid directly to Google.
Growth plan £995 a month, plus ad spend paid directly to Google
What we do for law firms
Filtering out the wrong intent
Searches for free legal advice, solicitor jobs, legal aid if you do not offer it and practice areas you do not cover are excluded.
Call tracking for urgent matters
Many legal enquiries come by phone, especially urgent ones. We track calls from ads so you can see which searches bring real matters.
Why law firms need a different approach
A new matter can often be worth £1,500 to £15,000 or more in fees depending on the area of law, with complex family or private client work worth considerably more.
Expensive, competitive clicks
Legal searches are among the most expensive on Google, particularly in personal injury and family law. Poorly structured accounts spend heavily on enquiries the firm cannot take.
Many enquiries are not instructions
Callers want free advice, need help in an area you do not cover or are not eligible for the service. Fee earners lose hours screening calls that should have been filtered much earlier.
Clients arrive anxious and comparing
Someone facing a divorce or a deportation wants clarity on cost and next steps. Websites written for other lawyers lose them to firms that explain the process in plain English.
Searches we would target
- “family solicitor near me”
- “conveyancing quote london”
- “immigration lawyer london”
- “no win no fee solicitors”
- “how much does a divorce cost uk”
- “probate solicitor near me”
Advertising rules we work within
The SRA Transparency Rules require firms offering certain services, including residential conveyancing, uncontested probate and some immigration and employment work, to publish price and service information on their website. The SRA Code of Conduct also prohibits unsolicited approaches to members of the public, and referral fees are banned in personal injury cases. We build websites and campaigns that respect these rules, and your compliance officer keeps the final say.
Questions
Can the AI give legal advice?
No. It handles the first response, basic fact-gathering and booking. Any question about a client's own situation is passed to a qualified person at your firm.
Do we have to publish prices on our website?
It depends on the services you offer. The SRA Transparency Rules cover certain services, including residential conveyancing, uncontested probate and some immigration and employment matters. We can present your pricing clearly; whether you are in scope is a question for your compliance officer.
How much should I spend on Google Ads?
It depends on what a click costs in your sector and what a customer is worth to you. As a rough guide, we suggest at least £1,000 a month so there is enough data to improve quickly. We will give you a recommendation in the free audit.
Do I keep my Google Ads account?
Yes. Campaigns run in your own account, which you own and pay Google for directly. If you ever leave, everything stays with you.
More for law firms
Google Ads management for other industries
Book your free audit.
Thirty minutes, no obligation. Answer a few quick questions and we'll come back with honest advice and a clear plan.
154 Buckingham Palace Road, London SW1W 9TRWorking with clients across the UK