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EcclestonLabs

Web design for private clinics

Clinic websites that build trust before the first appointment

Patients read your website the way they would read a practitioner's CV. We build clinic sites with treatment pages, practitioner profiles, pricing guidance and online booking, written so the language stays within advertising rules.

A fixed quote for every project, from a single landing page to a full rebuild

What we do for private clinics

A page for every treatment you want more of

Each treatment page explains what is involved, recovery, who it suits and typical pricing, so it can be found for searches like composite bonding cost and answers common questions before the consultation.

Practitioners front and centre

Names, photos, qualifications and registration with the GMC, GDC, NMC or HCPC, because patients care about who will be treating them.

Booking that fits your system

Where your practice software allows it, patients can book or request a consultation online without having to phone during opening hours.

Why private clinics need a different approach

A new patient can often be worth £1,000 to £5,000 or more over time, and considerably more for implants, orthodontics or surgery.

  • Tight limits on what you can advertise

    Botox and other prescription-only medicines cannot be promoted to the public, and claims about results are closely scrutinised. Many clinics either break the rules without realising or write ads so cautious they say nothing.

  • Trust decides the booking

    Patients want to know who will treat them, what qualifications they hold and what happens if something goes wrong. Websites built on stock photos lose patients to clinics that show their real practitioners.

  • Consultations that never turn into treatment

    Free or low-cost consultations attract browsers. Without a clear process to qualify and follow up, practitioner time goes on people who were never going to go ahead.

What your customers search for

Advertising rules we work within

Prescription-only medicines such as botulinum toxin cannot be advertised to the public in the UK, so campaigns promote consultations and the clinic rather than the medicine. The CAP Code also requires evidence for efficacy claims, care with before-and-after images, and that ads for cosmetic interventions are not directed at under-18s, while Google and Meta restrict many healthcare ads. We build campaigns to respect these rules, and clinical claims stay subject to your sign-off.

Questions

Can you advertise our Botox treatments?

Not directly. Botulinum toxin is a prescription-only medicine, so it cannot be promoted to the public in the UK. We advertise consultations, your practitioners and your clinic instead, and avoid wording the ASA has treated as an indirect reference to the medicine.

How is patient data handled by the AI?

We set it up to collect only what is needed to arrange a consultation and to pass anything clinical to your team. We document what is collected and where it is stored, so you can check it against your own data protection obligations before it goes live.

How long does a new website take?

A single landing page can be live within a week, and a typical business site takes two to four weeks. Larger projects are planned in stages, with dates agreed up front.

How much does a website cost?

It depends on the size of the job: a single landing page is a very different project from a large site with dozens of pages. After a free call we give you a fixed quote, so you know the full cost before we start.

More for private clinics

Web design for other industries

Book your free audit.

Thirty minutes, no obligation. Answer a few quick questions and we'll come back with honest advice and a clear plan.

154 Buckingham Palace Road, London SW1W 9TR
Working with clients across the UK
What can we help with?

Choose all that apply.

What would help most right now?
How big is the project?
What would you like built?
What do you need for your brand?
What budget do you have in mind?

A rough one-off figure is fine. It helps us suggest the right approach.

When would you like it live?
Roughly what is one new customer worth to you?

This tells us what you can afford to pay for a lead, so our advice is realistic.

What could you spend on ads each month?

Paid directly to Google or Meta, on top of our fee.

What kind of content do you need?
Is this a one-off or ongoing?
What do you most want to see?
Where do you most want to be found?
How many enquiries do you get each month?
Where should we send your audit?

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